In my pursuit of a logo that exuded elegance and simplicity, I embarked on an exploratory journey, experimenting with diverse fonts and iconography that would ultimately lead to the CAMO logo.
I discovered that the font Caviar Dreams, specifically in its Bold weight, perfectly created the clean look we wanted. Opting to forego the use of any accompanying iconography in the main logo.
After finalizing the selection of the font, my attention shifted towards achieving flawless letter spacing, ensuring a harmonious visual composition. Satisfied with this crucial aspect, I swiftly transitioned to the next phase of the logo creation process, wherein I embarked on crafting the captivating fingerprint-inspired "C" logo. This cleverly devised element served as a playful homage to our roots in Digital Identity, infusing the logo with a distinctive and memorable touch.
To ensure that the CAMO logo would make a lasting impression, I conceived an ingenious concept that involved incorporating a hint of camouflage elements while maintaining the sleek and refined aesthetic established by the sans-serif font. I sought to strike a balance between a clean design and the addition of subtle visual intrigue.
Implementing this vision, I strategically positioned sections of CAMO pattern behind the logo. Carefully working with our designated color palette, I arranged the colors in the form of ovals and circles, meticulously ensuring that each letter featured a distinct section adorned with every color. This thoughtful arrangement contributed to a harmonious and visually captivating composition, enhancing the logo's overall impact and making it truly stand out
The ultimate collection of logos served as a prominent visual presence across various platforms, including our investor presentations, browser extension, mobile app design, web design, and social media pages. These meticulously crafted logos became the main representation of our brand.
